Quick thought...

Barefoot wine is a inexpensive (read: cheap) wine you have probably seen around most grocery stores. Their bottles are usually covered with a series of stickers proclaiming how great their wines are (gold medal this, 88 points that, etc). Recently, a new sticker has appeared, which reads "Official wine of the American Volleyball Player Association". What the hell does that mean? The most I can figure is that volleyball players are cheap dates.